The industry vanguard, John Davies is the founder and creator of the Renegade concept of fitness, sport and life force coaching based upon his incredibly diverse background in business consulting, athletic coaching and artistic endeavors in various mediums. He is a well-known advocate of ethical practices in sport and lives a voracious life surfing, skateboarding and snowboarding around the world, defying age against those half his age. Additionally he has served as consultant behind-the-scenes in every level of sport from professional teams, to over 50 top NCAA institutions and hundreds of high school programs not only across the country but worldwide. Throughout the country’s Football community, the Renegade system is seen as and is the most influential training methodology as it is continues to produce unstoppable forces.

Mr. Davies is in the author of four highly regarded books ("Renegade Training for Football," "Xtreme Sports Training ~ Renegade Style," "R Factor for Golf" and "The Mark of R; Part II - The Rebirth of Honor") and over 600 articles ranging in varied topics such sport training, his love of skate and surf culture, dark noir, inspirational choices in life, dwindling corporate ethics, the slide of the health system in America and fund management. Many of his more thought provoking artistic voyages appear exclusively at renegadestyle.com, which is scheduled to gallery his artistic collection in 2006-2007.

The winter of 2005 will see the release of his next book, tentatively titled "She," an in-depth look at the destruction of body image, pornification and the abandonment of respect towards women in our culture. The following year, the anxiously awaited "Destined - The Renegade Chronicles" is planned to be released. Additionally he has appeared in nationally syndicated radio shows, over twenty major DVD productions and is the most sought after writer and spokesperson in the health and fitness industry. In the winter of 2004, the re-tooled R-Style apparel of young women's and men's clothing line emerged under his design eye and quickly became an underground success.

In the fall of 2004, he launch the Renegade Certification Program for fitness, health and business professionals to teach the "R" philosophies, and to use one of the company’s mottos "make a difference." Quickly this program has grown by leaps and bounds and like all Renegade systems is a defiant success. This summer/fall of 2005 he has turned his attention to developing the first dedicated Renegade personal and executive training services located in New York. These services will provide individual and customized training and coaching services for discretionary business leaders with focus on personal health, team management, motivation, diet management, and a wellness regime that will not only fuel continued career success but life enrichment.